The programmatic advertising space is rapidly evolving and complex, with numerous factors impacting the performance of advertising campaigns. Burt Benchmarks is a key resource for publishers and industry professionals seeking to make informed decisions based on real-time data. In this white paper, we provide a comprehensive overview of the key trends and insights derived from Burt's data network over the past 18 months, with a particular focus on 1H 2023.

Our analysis shows that 2023 has been marked by consistent monthly growth in Ad Spend, culminating in an overall increase of 52% since the beginning of the year. Read the full white paper to learn more about industry trends and insights.