The programmatic advertising sector is swiftly evolving, shaped by numerous factors that influence campaign effectiveness. Burt Benchmarks offers crucial insights, facilitating informed decisions through robust data analysis. This white paper highlights key trends and insights for Q1 2024, derived from our comprehensive data network.

It addresses industry challenges and outlines strategic recommendations, underscoring the importance of precise benchmarks and strong partnerships. We also emphasize the value of Burt Advisor, a powerful tool for identifying and addressing issues that can undermine the effectiveness of digital campaigns.