Benchmarks.

Purple marketing banner for Burt Benchmarks Premium. Features benefits such as unique AI-driven advertiser mapping, direct and programmatic data, US and Canada specialized data. Highlights 175B+ monthly impressions, 16K+ sites, and over $3B in annual ad spend.

Did everyone’s open market CPM drop this quarter… or just mine?

Contextualize your performance so that you can identify opportunities and prioritize challenges specific to your organization.

With direct and programmatic benchmarks, you can compare your eCPM across advertisers as well as ad and device types.

Burt Benchmarks Premium is powered by the robust Burt Data Network, which includes:

  • Geographic Focus: Specialized data from the US & Canada.

  • Versatile Data Sources: Direct and Programmatic data.

  • Advanced AI/ML: Unique advertiser mapping driven by entity resolution.

  • Extensive Publisher Network: Coverage > 16K Sites across broadcasters, sports leagues, news, lifestyle, and marketplaces.

  • Substantial Ad Spend Coverage: Over $3B in annual ad spend analyzed.

  • Massive Scale: 175B+ impressions processed.

Available Properties

Direct
With Direct Benchmarks, you can compare your eCPM across advertisers, ad types, and device types with the benchmark values.

Comparison table showcasing Basic and Premium feature availability for dimensions and metrics, including Ad Size, Ad Type, Advertiser, Device Type, CTR, and others. Premium features have more checkmarks, indicating broader coverage.

Programmatic
With Programmatic Benchmarks, you can compare your eCPM across advertisers, partners, and transaction types with the benchmark values.

Comparison table of Basic and Premium services with dimensions like Ad Size, Ad Type, Advertiser, Device Type. Basic offers fewer features. Also lists metrics eCPM, Fill Rate, RPM for both tiers, highlighting differences in service levels.

Market Intelligence

Comparison of service packages for "Benchmarks" showing Basic, Premium, and Market Intelligence options with varying features like "Your Data," "Burt Data Network," "Extra Metrics and Dimensions," and access levels indicated by locks.
Infographic illustrating sales opportunities and data network access. Left side: "Discover hidden sales opportunities that your organization is missing" and "Identify unknown advertisers that would fit your business." Right side: Two overlapping circles labeled "Basic & Premium" and "Market Intelligence." Left circle: "Burt Data Network," right circle: "Access to the Entire Burt Data Network," overlap area: "Your Dataset."

Sign up for the Monthly Newsletter

Newsletter graphic titled "Burt Benchmarks" showing display and video ad metrics. Display shows month-over-month changes with CPM increase and advertiser spending down by 13%. Video shows year-over-year changes with CPM increase and advertiser spending up by 7%.

Sign up and receive a monthly Benchmarks report in your email with the latest Display and Video trends (in the Programmatic Open Auction field) and updates on the Top Advertisers and Partners.

Request Demo

Reach out today to hear about Burt Benchmarks.